Anna x Kyrie Irving x Desi Swoopes
Role: Artist Representative & Producer
Natashia Betancourt represented artist Desi Swoopes for a high-profile collaboration with Anta to celebrate Kyrie Irving’s new ‘Enlightened Warrior’ logo and sneaker launch. As part of a national marketing campaign, Natashia facilitated the partnership between Desi and the brand’s agency, leading the creative production of three large-scale murals across New York City that visually explored key themes from Kyrie Irving’s life and career.
In addition to securing Desi’s involvement, Natashia produced the entire NYC execution—scouting and securing mural locations, coordinating logistics, managing timelines, and ensuring creative alignment with the campaign’s broader national rollout. Her work helped translate the energy of Kyrie’s signature style into impactful, site-specific public artworks that connected directly with local communities while amplifying the launch of Anta’s new brand direction.