Cartier x Jean-Andre Antoine
Role: Artist Representative & Producer
Represented photographer Jean-Andre Antoine in a bespoke collaboration with Cartier for the 'Rooftop Soirée'—a private launch event held at the Cartier flagship in New York City. The project centered around a live portrait activation during the event, offering guests an elevated, instant photo experience aligned with the brand’s luxury identity.
Oversaw the project end-to-end, including developing the proposal, managing the budget, and negotiating fees and usage rights. Led all production logistics, from coordinating on-site scanning workflows to aligning activation details with Cartier’s marketing and experiential goals. Additionally, managed the on-site team and event staff, ensuring smooth execution and a polished guest experience from start to finish.