Starbucks x NowThis x Jean-Andre Antoine
Role: Artist Representative & Producer
Natashia Betancourt represented photographer and artist Jean-Andre Antoine for Starbucks’ Made Ready campaign, produced in partnership with NowThis Media. The campaign spotlighted Jean-Andre’s creative process through an intimate video feature filmed across his home, studio, and Prince Street in SoHo—his longtime creative base in New York City.
Natashia served as the key liaison between Jean-Andre, Starbucks, and NowThis, coordinating all production logistics and ensuring the feature reflected the artist’s narrative with authenticity. The shoot was staged in Natashia’s own Chinatown and SoHo studios, providing a grounded, personal backdrop for the content.
Part of Starbucks’ larger push for its ready-to-drink coffee line, the campaign ran across digital and social channels, connecting audiences with both the product and Jean-Andre’s story. From pre-production to on-set support, Natashia ensured the collaboration unfolded smoothly while protecting the creative integrity of the artist.