Tiffany & Company x Jean-Andre Antoine
Role: Artist Representative & Producer
In 2018, Natashia Betancourt represented photographer Jean-Andre Antoine for a digital activation with Tiffany & Co. during Fashion Week in Paris and Milan. The project featured Polaroid street style photography, offering a fresh and analog perspective on luxury fashion—merging Tiffany’s timeless elegance with the raw, real-time energy of the runway circuit.
Natashia facilitated the creative collaboration and led all business negotiations, including budget, licensing, and usage rights for digital platforms. She worked closely with Tiffany & Co.’s marketing and content teams to ensure the artist’s vision was preserved while aligning with the brand’s identity and deliverables. Her oversight ensured the project unfolded seamlessly across two cities, resulting in visually distinctive content that stood apart from traditional Fashion Week coverage.