Universal Music x Coi Leray x Desi Swoopes
Role: Artist Representative & Project Manager
Natashia Betancourt represented visual artist Desi Swoopes in a high-impact collaboration with Universal Music, where Swoopes was commissioned to design the album artwork for Coi Leray’s debut release. Acting as the primary liaison between the artist and Coi Leray’s management team, Natashia guided the full scope of the project—ensuring creative alignment, clear communication, and seamless delivery.
As the album concept evolved, she managed multiple design iterations, integrating feedback from both the label and artist sides while protecting the integrity of the creative vision. Natashia led all negotiations around fees, contracts, and usage rights, securing fair terms and ensuring expectations were met on both ends.
The collaboration resulted in a bold, cohesive visual identity for Coi Leray’s first album—highlighting Natashia’s strength in managing complex creative partnerships between independent artists and global entertainment brands.