Nike x UNKNWN x Tierra Armstrong

Role: Artist Representative & Project Manager

Facilitated a high-impact artist-brand collaboration between Tierra Armstrong, Nike’s Jordan Brand, and Miami-based retailer UNKNWN for the launch of the Air Jordan 1 ‘Rebellionaire.’ The project centered on a storefront mural honoring women in sports and reflecting the rebellious ethos of the sneaker.

Led the full project management workflow - from initial pitch to final execution - including translating brand vision into artist deliverables, overseeing multiple design iteration rounds, and managing communication across artist, client, and retail partner. Negotiated artist fees, materials budget, and usage rights to ensure a fair and transparent agreement. Additionally, coordinated Tierra’s feature in the Nike SNKRS app, amplifying the project’s visibility and impact.

Artist Representation